Posts tagged business
Small businesses don’t need a data crunching geek squad to identify and reach more qualified groups of customers, however. All you need is a marketing strategy that targets people in the following four groups and reaches them with the right media and message combination.
If you’re having trouble selling/working with or for an organization, it might be because you don’t understand each other’s time frame.
Seth Godin, on one of his blog posting entitle Time Frames. Must read!
Buat yang uda kepingin banget membangun bisnis (digital) advertising agency (atau developer / production shop), presentasi ini membantu banget dalam hal planning. Terutama dalam me-positioning-kan bisnis kita nanti nya di industry serta memberikan ide service apa yang bisa kita tawarkan.
Presentasi ini oleh Masterclass untuk Kreative Asia (2012) di Kuala Lumpur in Malaysia
…difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy — they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
Amazon CEO Jeff Bezos commencement speech to Princeton’s Class of 2010, delivered on May 30, 2010
(Source: Business Insider)
Ternyata, “nilai” memproduksi 40,000 motor setahun hanya sedikit lebih mahal daripada (Instagram yang baru diakusisi Facebook seharga $1 billion) me-manage 35,000 users yang menggunakan produk secara gratis. Ada yang salah?
Meinolf Ellers, the managing director of German multimedia agency dpa-infocom noted:
“What we all see—newspaper publisher or news agency—is that the bundle is eroding, losing its power. The more we see the bundle losing market share and reaching the end of its lifecycle, the more we have to work on smaller, fragmented products that, not each by each, but overall, can compensate. That’s the strategy.”
An advertising agency is 85 percent confusion and 15 percent commission
Fred Allen, an American comedian (thank God he’s not a CEO!)
Almost all quality improvement comes via simplification of design, manufacturing… layout, processes, and procedures.
Tom Peters
Setelah mengalami beberapa failure dalam mengembangkan social-based application, Google pun kini menghadapi kendala slowing-growth pertumbuhan pengguna — ketika social network lain seperti Pinterest (dan tentu saja Facebook, Twitter dan Tumblr) sedang pesat-pesatnya tumbuh.
Apa yang salah dengan google? Illustrasi lucu dari Stickycomics mungkin bisa menjelaskan :D
The Problem with Facebook by stickycomics
That burn is so sick it’s diseased with boils bubbling out of it.
